Since 1991, Mumbai
A fine jewellery house built on integrity and craft.
Amarkosh was founded on three convictions. That fine jewellery should be made with complete honesty about materials and craftsmanship. That no client should leave a transaction feeling uncertain. And that the pieces made today should be worth keeping for the next generation.
The Founder
Archana Parasrampuria
1991 to 2021
Archana Parasrampuria founded Amarkosh in Mumbai in 1991. She was not interested in building a jewellery shop. She was interested in building something that lasted. In an industry built almost entirely on the transaction, she believed there was a different kind of business possible. One that treated jewellery not as a product to be sold, but as an asset to be understood, respected, and passed forward.
She built Amarkosh on three convictions: that fine jewellery should be made with complete honesty about materials and craftsmanship, that no client should ever leave a transaction feeling uncertain about what they received, and that the pieces made today should be worth keeping for the next generation.
"Women have so much in their lockers, but they have nothing to wear."
That single observation became the seed of an entirely new service. It would take Amarkosh beyond fine jewellery manufacturing and into something the industry had never formalised before.
Founder, 1991 to 2021
Archana Parasrampuria
Archana built Amarkosh from a conviction that fine jewellery should serve the person who wears it, not the person who sells it. Her standards in design, sourcing, and client care became the foundation on which the studio still operates. Her peers called her India's finest pearl jeweller. She was far too busy working to notice.
Partner
Utkarsh Parasrampuria
Utkarsh studied at The Doon School and The Ohio State University, and holds his diamond grading qualification from IGI. He oversees the studio. Every casting, every stone setting, every finishing decision goes through him. His standards in production are a direct extension of what his mother established: nothing leaves the studio that is not ready to be worn and passed down.
Partner
Utsav Parasrampuria
Utsav studied at The Doon School, FLAME University, and Babson College in Boston, and holds his diamond grading certification from GIA. He leads Amarkosh's client strategy, the Reincarnation Protocol, and the everyday collections. His background is that of an entrepreneur first and a jeweller second. Identify the inefficiency, design the process, document everything.
Natural diamonds only
We do not use lab-grown diamonds. Every stone is natural, certified, and selected by hand.
14K and 18K gold
Every piece is made in real gold. No plating, no substitutes, no shortcuts on material.
No mass production
Every piece that leaves our studio has been through a design and quality process we can explain in full.
Complete transparency
Gold purity, stone quality, making process. All documented and explained before any decision is made.
The Studio
Private by design. Appointment only.
Amarkosh operates from a private design studio in Mumbai. We do not run a retail showroom. Every client interaction is by appointment, conducted with the focus and privacy that working with significant family assets requires.
Our work falls into four areas. Everyday fine jewellery across the Garden of Pearls, Eternal, and Aranya collections. Bespoke commissions designed from concept to creation around each client's story. Statement jewellery for occasions and milestones. And the Reincarnation Protocol for clients with inherited or unworn gold who are ready to transform a dormant asset into something they will wear every day.
The Philosophy
Amarkosh means eternal treasure.
We chose that name because it describes exactly what we are trying to build. Jewellery that holds its value across time. Relationships with families that span generations. A business built on the kind of trust that cannot be manufactured through marketing.
Archana understood that the jewellery industry's weakest point was always transparency. The opacity around gold purity, the vague language around making charges, the casual way significant financial assets changed hands without documentation. She built Amarkosh as a deliberate rejection of all of that.
That rejection is still the most important thing about us. We verify. We document. We explain. And we do not consider a piece finished until the person wearing it understands exactly what went into making it. That was her standard. It remains ours.
Ready to begin?
Our Mumbai studio is open by appointment. Whether you are exploring the collections or ready to discuss something more personal, we are here.
Book an appointment